What if your nose remembered your next destination? Deja Vu Architect of the senses
We develop olfactory and sensory experiences of destinations combining creativity and DATA to generate emotions that will make your memory travel.

Emotions and memories

Senses, neuroscience and sensations
to create new emotions

Travelling is to discover different cultures, architectures and landscapes. To travel is to open one’s senses to new experiences. Our choice to explore tourism naturally aligns with our interest and work in olfactory creations. We bring you joy by allowing you to discover, through your nose, the next area, place or landmark you plan or desire to go to next. We can project you into future destinations or even more, allow you to relive remarkable and unforgettable moments.

Audrey Bernard is hoping to infuse new meaning into the expression “follow your nose.” FORTUNE October 2019

Stimulation Déjà Vu’s sensory experiences are designed to remind you of a place you’ve visited, or to inspire you to travel somewhere new.

Olfactory and multi-sensorial creations

Whether it is to develop themes or to build an olfactory identity, our team as well as our partners are ready to inspire themselves from your history. Our creation process, ARID, which is unique to the market, involves neuroscientists, marketing experts, creatives, perfumers and chemists.

Coming soon – 2020
Activation and Events

For your events, our team will deploy our adapted solutions to create a sensory olfactory experience in harmony with your space. Together we will reflect upon the means that will allow your visitors to feel their emotions and live them to the fullest!

Olfactory and Sensory Workshops

Our passionate team is available to animate a large range of workshops: entertainment, cultural sharing, destination promotion, cognitive/scientific learning and creative development.

Sensorial Derived Products

Whatever your objective, the olfactory derived products will be sure to charm you with their originality and personality. We custom make them in order to trigger memories and elicit sharing and exchange around these experiences.

Social Implications

It is primordial that we contribute to the improvement of our society in a manner that is pertinent with our passion. We are involved with several health institutions, thanks to our university partners, in order to improve living conditions through the stimulation of the senses.

Learn, Discover, and Share

Our creativity feeds itself from our impromptu discoveries, from our long-distance travels and from our connections. Consequently, we can share this richness and knowledge across our projects and our conferences.

Team Spirit

Together we work to offer you memorable experiences.


Stimulation Déjà Vu inc. 

4545, avenue Pierre-De-Coubertin

Montréal (Québec) H1V 0B2

Clients and Partners


This Montréal startup connects aromas and emotions

February 18, 2021

Stimulation Déjà Vu is a Montréal startup that will grab you by the nose. Much more than a perfumier, Stimulation Déjà Vu actively links aroma with emotions and places education as a central part of their offering.

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enRoute Air Canada

April 14, 2020

Audrey Bernard Has a Nose for Travel – The sense of smell can transport us anywhere in the world, and it brings memorable moments wafting back, no matter where we are.

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Fortune – Article for Déjà Vu!

October 26th, 2019

Audrey Bernard is hoping to infuse new meaning into the expression “follow your nose.” In September, her startup Stimulation Déjà Vu invited patrons of the Palais des Congrès convention center in Montreal to discover the city through whiffs of Jean-Talon Market, bright winter lights, food trucks, churches, and summer festivals.

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